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Head-Up Displays, Mixed Reality Holographic Displays, and Smart Helmets for Consumer, Enterprise, Industrial, Sports, Healthcare, and Public Safety Applications: Market Analysis and Forecasts The smart augmented reality (AR) glasses market is a combination of different technologies, from simple head-up displays (HUDs) like Google Glass that act as a second screen, readily accessible with a glance, displaying text or images, to more complex holographic display technologies like the Microsoft HoloLens or Magic Leap that provide immersive and tangible experiences. While many would consider the Magic Leap and HoloLens in a different league from Google Glass, in essence, all of them provide an AR experience, layering elements in a user’s field of view (FOV), on top of the real world. The market is currently undergoing a transition, since Google decided to go back to the drawing board, redesigning Google Glass, although the original Glass product is still seeing adoption in industrial settings through the Glass at Work program. In the meantime, other vendors, including Vuzix, Epson, and Sony, have ramped up their activity, releasing second- or third-generation HUD-type smart AR glasses products. Others such as Meta, Atheer Labs, and DAQRI are trying to stretch the boundaries of AR by providing 3D or 4D features. Most of these products are being rolled out in small pilots and trials for industrial use cases, including warehouses, manufacturing shop floors, and mobile workforce management. While initial adoption will occur in the enterprise, the most formidable challenge for the industry will be convincing mainstream consumers to invest in this immersive and potentially disruptive next-generation computing platform. This Tractica report covers the various types of smart AR glasses products, from simple HUDs to mixed reality (MR) holographic displays and smart helmets. The different application markets for smart AR glasses that are covered in depth include consumer, enterprise, industrial, public safety, and healthcare. The study includes competitive analysis of the various hardware and software vendors, along with strategic recommendations for players in the value chain. Market forecasts are included for the period from 2013 to 2020, with unit shipment and revenue data segmented by region, application market, and connectivity technology. Key Questions Addressed: •What is the current technology and product landscape for smart AR glasses?
•What is mixed reality and how will this impact the smart AR glass market?
•What are the main challenges facing smart AR glasses that could impact growth?
•What are the prospects for smart AR glasses in various application markets: enterprise, industrial, consumer, public safety, healthcare, sports, and education?
•What are the key opportunities for smart AR glasses in the enterprise market?
•Which companies are driving innovation in the smart AR glasses market?
•How can smart AR glasses vendors best position themselves to succeed in the long run? Who Needs This Report? •Smart AR glasses vendors
•Smart AR glasses software companies
•Mobile AR platform and software companies
•Content creation providers
•Enterprise IT managers
•Semiconductor and component companies
•Investor community
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